Malwarebytes Brand & Marketing Design
Earlier in my time at Malwarebytes, I worked within the growth organization supporting brand and marketing initiatives. I contributed to refreshing the company’s visual presentation within the existing brand system and created a style guide to bring greater consistency to marketing surfaces.
I applied these standards across web and email experiences, designing landing pages and marketing emails and helping transition the company website to a new CMS platform. I also developed illustrations and visual assets used across marketing communications to reinforce a cohesive brand presence.
CLIENT
Malwarebytes
SCOPE
Brand refresh • style guide • marketing visuals • landing pages • marketing • illustration direction • illustrations
Style Guide - Created a refreshed style guide to bring consistency to marketing and digital surfaces, including color palette, typography hierarchy, and iconography.
Web & Landing Pages - Designed marketing pages and homepage iterations within the company website, applying updated brand visuals and layout structure to improve clarity and consistency. I also contributed to a full CMS transition and supported ongoing A/B testing initiatives to explore layout and messaging improvements.
Email - Designed marketing and lifecycle email templates aligned with updated brand visuals.
Illustration Direction - Developed illustrations used across marketing surfaces, contributing to the visual language used in web and email communication.