ThreatDown Email Redesign
CLIENT
ThreatDown (Malwarebytes)
SCOPE
Email Design, Visual Direction, Collaboration
ThreatDown’s email system had grown inconsistent, with multiple templates, mismatched visual styles, and unclear messaging. To bring alignment and clarity, I partnered with product management, engineering, and copywriting to redesign the full notifications email ecosystem—over 100 emails—using the updated brand system.
The new designs condensed data-heavy content into scannable layouts that highlighted critical insights, clearly distinguished warnings from neutral alerts, and guided users to the right next steps. In parallel, I redesigned the in-product Notifications page, giving users the option to choose between detailed or condensed email formats for a more tailored experience. The result was a cohesive, accessible, and action-oriented communication system across product and email.
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